ABOUT THE 5 PILLARS
The Five Pillars of Marketing
After years of experience helping businesses with their marketing, we've identify five strategies any organization can use to categorize their marketing efforts. Separating your marketing efforts in these categories will help you stay focused and goal oriented at all times.
Acquire
Focused on earning trust and answering a main question, "Why?" Why will a visitor become a subscriber or lead? Why would a subscriber or lead become a customer? Most businesses have multiple Acquire strategies, one for each of their marketing channels, milestones or products.
On-Boarding
In this section you focus on welcoming your subscriber, lead, or client. Every Acquisition entry should have an on boarding experience that matches. One for each of their marketing channels, milestones or products.
Engage
This pillar is the glue that puts it all together. At any stage of your marketing you want to keep engagement with your contacts to build a valuable relationship. This pillar will help you learn from your subscriber as you notice engagement trends. The more you listen, the more you'll know how to speak to your customer.
Refer
Once you have earned the trust to acquire a subscriber, lead, or client, you want to make sure to create enough loyalty that they will become your brand ambassadors and will bring friends and family. I don't care what year it is or what marketing tactic is HOT right now, there's never anything better than word of mouth.
Rekindle
Over 60% of website traffic leaves without engaging with your business. 70% of potential customers abandon cart for various reasons. If plan "A" doesn't work, it is important to have a back-up. In this case, a re-engagement campaign. If a potential customer leaves, let's focus on bringing them back!
Implement The Pillars
Once you create a clear path for your customers, they'll be more engaged with your brand and will enjoy doing business with you.
You can implement the pillars yourself by checking out our courses or contact us for help. We can take it off your hands and implement it all worry free.
Have Us Implement The Pillars
We start with a free consulting appointment to understand your business needs, resources and customer journey.
Once we have a full understanding of your goals, timeline and budget, we set out to look for the best tools and strategies that will accomplish your needs. This means we will craft a specific marketing plan tailored to your business.
We will suggest options for you to simply choose from. Implementation can be done by us or we can guide you through the experience.
Our goal is to spot and close gaps in the customer flow to help you grow your business by provide the best experience possible for your customer.
We work with all types of businesses, and would love to hear from you.
Please contact us below for an introductory call.